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We consciously source materials for a more sustainable design aesthetic. We encompass their natural beauty as well as their environmental contribution during the lifecycle of our products.



A genuine Pachacuti Panama hat is hand-woven from the straw called paja toquilla  locally in Ecuador. The straw is harvested sustainably from the leaves of Carludovica palmata. The plant is from the Cyclanthaceae botanical family and grows to approximately three to four metres high.


Our Panama hat straw is organically grown on a community-owned plantation

The plantation sits within a 5,600 hectare protected bio-reserve in the tropical cloud forest close to the Ecuadorian coast. The community cultivates it in a way that encourages the biodiversity of native plants and animals.


The straw we use in our Panama hats works with nature not against it

The Associación de Amor y Paz – the Love and Peace Association – carries out harvesting on our behalf. The plants they harvest today were sown more than 80 years ago. Cultivated plots called toquillales are located at the edge of the common land, about 17km from the community settlement. Parents pass ownership down to their children, linking individual harvesters to plots, but the local community is the authentic owner.

It takes the plant about three years to establish itself. From then, harvesters can crop it monthly, at a rate of around 60%. (They cut only 6-8 shoots of the 10-12 on the plant at any one time.) Harvesters bundle the cut shoots together into ochos, each comprising 112 shoots. Each harvester writes his name on a leaf from one of his ochos so he can recognise his own harvest in the truck.

They leave old leaves on the forest floor as mulch. Alternatively, locals use them for roofing or baskets. (In the past, Shuar and Cofán fishermen made fish traps from Carludovica palmata.)

Once the plant is established, which takes around 3 years, it can be cropped monthly, with only 6 to 8 shoots of the 10 to 12 shoots on the plant are coppiced at one time. Then the shoots are bundled together into ochos comprised of 112 shoots.) Each harvester writes his name on a leaf of one of his ochos to recognise it in the truck.

Old leaves are left on the forest floor as mulch or are used for roofing or baskets. (In the past, Shuar and Cofán fishermen made fish traps from Carludovica Palmata.)




There is an environmental benefit in the cultivation of Carludovica palmata. This perennial plant grows in organic conditions, prevents erosion and contributes significantly to carbon sequestration. Cloud forests play a significant role in the carbon cycle because they are important sinks for atmospheric carbon. Carludovica palmata plants can be cultivated without destroying these primary forests.

Ecuador is one of the most biodiverse countries in the world. It contains 6.1% of all species reported worldwide, although comprising only 0.2% of the landmass. The community has been working hard to protect the land and to increase sustainability and biodiversity. Locals now see more birds and animals in the area, such as toucans, armadillos and monkeys, as well as the odd tarantula!


We are producing
oxygen for the world

Spokesperson for our straw harvesters: The Love and Peace Association.


Pachacuti has identified both the direct and indirect environmental aspects of our business activities by:



A circular economy is an economic system that tackles global challenges like climate change, habitat loss, pollution and waste management.

At Pachacuti, we make Panama hats to last. With every hat, we enclose an information card. The card details how to look after your Panama hat and how to ensure it has a long life. Should your hat become misshapen or dirty, or if the band needs replacing, or even if your hat falls into the sea, we provide a complete hat cleaning, repair and restoration service. Keeping your hat for as long as possible helps to reduce the footprints for carbon, water and waste.

In Latin America, crafts and food become intertwined, with materials often transformed into sustenance. In Ecuador, our hat trimmings create compost used to grow vegetables in the garden of our weaving association, to feed the workers. When your Panama hat reaches the end of its life, we recommend removing the ribbon to use for gift-wrapping. You can then dispose of your hat by placing it on the compost heap or into your garden waste bin.

Academic researchers who assessed the Pachacuti Panama hat association for the Geo Fair Trade project awarded it 10 out of 10 for waste management. There is internal equipment in place to store and purify wastewater containing chemical products. There is also a water recycling filtration system, which uses sand to clean the water.

Environmental Management Policy and Practices >